Matthew Walker - Résumé

Results-driven professional with career-long record of digital marketing, UX, and project management success for leading organisations.

About Me

Proven talent for aligning business strategy and objectives with established marketing strategy and project/campaign management paradigms to achieve maximum operational impacts with minimum resource expenditures.

Growth-focused thought leader with proven expertise in SEM, SEO and PPC, as well as UX research, design, and testing.

Exceptionally dedicated professional with keen interpersonal, communication, and organisational skills, as well as team leadership, collaboration, and time management expertise.

Qualified educator, equipped with the ability to develop, implement, and deliver effective and engaging training materials in the post-compulsory sector. Exceptional skills in facilitating discussions, providing individualised support, and fostering a productive learning environment.

 

Core Competencies

SEO

  • On-site SEO
  • Link-building
  • Technical SEO

PPC

  • Google Search Ads
  • Google Display Ads
  • Performance Max
  • Meta Advertising
  • LinkedIn Advertising

UX

  • Qualitative & quantitive research
  • Wire-framing
  • Design
  • Testing

Professional Experience

Digital Strategist | Level Marketing

Wrexham, UK, 2019 – Present

  • Forge and cultivate relationships with clients to gather project/campaign requirements and agree on the scope of work.
  • Align objectives and bridge communications with clients including Graphtec GB, Global Lingo, Practice Plus Group, and more, to plan and execute digital projects involving SEO, PPC, and UX.
    • Global Lingo 2022 rebrand inc. Website UX, PPC campaigns, and SEO strategy.
    • GraphtecGB rebrand inc. Website UX, paid social and ecommerce, and paid search campaigns.
    • EasyIO web development inc. Website UX, Front end Dev, and multilingual localisation.
  • Chart successful course of supporting campaign development involving copywriting, social content, print, TV commercials, and DAX campaigns.
    • Practice Plus Group: Sky AdSmart Campaign, D.A.B Radio campaign, and Door Drop Leaflets
    • Careers Wales Door Drop Campaign
  • Efficiently collaborated with internal and external stakeholders to deliver required content ahead of deadlines.

Sessional Lecturer (PT) | Wrexham Glyndwr University

Wrexham, UK, 2021 – 2022

  • Design and deliver presentations on contextual studies, academic research skills, 1-1 and group critique and support, as well as photography and philosophy to develop students practical and critical thinking skills.
  • Cultivate instructional skills while actively helping learners develop their skills and succeed in courses.

Freelance Course Designer | Guangxi Arts University

Ongoing

  • Researched, designed, developed, and revised online photography modules to educate students remotely during COVID lockdowns.

Media Manager | Evendo Online

London, UK, 2018 – 2019

  • Directed the media team responsible for onboarding digital assets onto Evendo’s sales platform employed to sell B2B corporate team-building activities.
  • Piloted the creation of engaging photo, video, and illustration content and design of assets utilised in online campaigns and print media.
  • Partnered with clients to assess their needs and verify their brand was accurately represented on the platform.

Photographer & Technical Supervisor (PT) | Say Fromage

London, UK, 2017 – 2019

  • Design and deliver presentations on contextual studies, academic research skills, 1-1 and group critique and support, as well as photography and philosophy to develop students practical and critical thinking skills.
  • Cultivate instructional skills while actively helping learners develop their skills and succeed in courses.

Accredited Qualifications

Wrexham Glyndwr University

Wrexham, Wales, 2019 – 2022

Professional Graduate Certificate In Education, 2022

Master Of Art (M.A.) In Art Practice, 2021

University of the Arts London

London, England, 2014 – 2017

Bachelor Of Art (B.A., Honours) In Photography, 2017

Coleg Cambria

Wrexham, Wales, 2013 – 2014

Level 3 Diploma in Foundation Studies: Art & Design (2014)

Yale College

Wrexham, Wales, 2011 – 2013

A-Level: Film Studies

A-Level: Photography

A-Level: Computing

AS-Level: Film Studies

AS-Level: Photography

AS-Level: Film Studies

Improving Learning & Performance (Level 3)

Basic Console Programming (Level 2)

Preparation for Working Life (Level 2)

Problem Solving (Level 3)

Working with Others (Level 3)

Using Spoken Welsh in the Workplace (Level 1)

Ysgol Bryn Alyn

Wrexham, Wales, 2006 – 2011

GCSE: Mathematics

GCSE: English

GCSE: English Literature

GCSE: ICT Skills for Business

GCSE: Creating Video

GCSE: ICT

GCSE: Science

GCSE: Additional Science

GCSE: D&T Resistance Materials Technology

GCSE: Art & Design

GCSE (Short): Welsh Second Language

GCSE (Short): Religious Studies

Other Qualifications

SEMRush

Backlink Management, 2022
SEMrush for Digital Agencies, 2021
SEMrush Role of Content, 2021
SEMrush SEO Toolkit, 2021
SEMrush Advertising Toolkit, 2021
PPC Automation, 2021

Google

Google Ads Search Certification (2021)
The Fundamentals of Digital Marketing (2020)

Hubspot

SEO (2021)

Professional Affiliations

Director of Periclo Studios

Wrexham, Wales, 2020 – Present

Serve on the Board of Directors for Periclo Studios, a CIC dedicated to providing creative spaces for artists in Wrexham. Assist with designing and executing social media campaigns as well as website content and analytics.

Volunteerism

Photographer | Tate Modern

London, England, 2014 – 2017

Photographed private events and exhibitions to support Tate Modern’s Marketing Team and their activities/campaigns.

Additional Information

Languages

English

Welsh (Basic)

Technical Proficiencies

Adobe Creative Suite (Photoshop, InDesign, Illustrator, Lightroom, Premier Pro, After Effects, XD), HubSpot Marketing, Microsoft Office Suite (Word, Excel, PowerPoint), SEMrush, Ableton, WordPress (eCommerce), HTML, CSS, PHP

Interests

Analogue Photography, Music Production, Creative Writing, Cocktail-making, DJing, Playing Cards, Chess, Art & Design, Board Games, Table-top RPG’s, Video Games, Coffee